The Pressure Paradox In Bootstrapped Startups

Building a startup at your own pace is great, until it's not.

Without someone breathing down your neck, progress can slip into reverse.

And I've been guilty of this, finding myself caught up in running the business, at the expense of building it.

That's mostly because there was no one to tell me otherwise.

As a bootstrapped founder, I'm a big advocate for building a business without bringing in outside investors.

But I know I am missing the external pressure a board of investors brings.

That pressure is great at keeping you in check.

So you must be intentionally cultivating it from within, and consistently monitoring it.

Borrowing external perspectives can also mimic some of that pressure, helping you respect your own deadlines, and put some accountability in place.

Being independent doesn't give you the license to slack off, nor to take it easy.

Because easy can quickly lead to deadly.

So, make sure you keep that pressure cooker on, ensuring that building at your own pace is not just great, but it's always up to the right.