Pierre Sabbagh
Founder & builder · Montreal
I build software and businesses, and help companies put AI to work.
Work
My SaaS company
I co-founded Roof AI in 2015 and grew it into a profitable software business. We build AI sales assistants for real estate brokerages and have worked with RE/MAX and HomeServices of America.
Helping businesses put AI to work
I help businesses identify where AI can be useful, then build and integrate the tools to make it part of everyday operations.
Projects
Software that grows with me.
I’m bringing AI into every aspect of my life and the businesses I run. I build and adapt the tools I use, connecting AI to the information around me.
Knowledge
A memory that grows with me.
Knowledge
A memory that grows with me.
I’ve built a knowledge base that gives the AI I use context about me, my businesses, and my projects. It grows as I learn and as my work evolves.
I add to it myself. The AI I work with saves notes from our conversations, and tools like my meeting recorder bring in new information as it happens, keeping that context current. It means less explaining from scratch, and more useful help with thinking, preparation, and following through.
Work tools
Tools built around how I work.
Work tools
Tools built around how I work.
I’ve been replacing the tools I use every day with software I build and adapt around my workflows, from productivity apps to tools for running my businesses.
Using them myself tells me what works and what gets in the way. I can change them as I go, so the software keeps evolving with how I work.
Personal tools
Tools built around my life.
Personal tools
Tools built around my life.
I’m starting with health and fitness, bringing together data from my wearables, meals, and workouts. That gives AI the context to help me adjust how I eat and train.
It’s a continuous feedback loop: make a change, see how my body responds, and use what I learn to guide the next adjustment.
- Wearable data
- Food & weight
- Training
Writing
Browse the archiveI write about building businesses, putting AI to work, and what I’m learning from both.
Substack
Attention is all we've got
On attention, AI, and doing the thinking before hitting send.
Archive
The Lifestyle Stigma
On building a business that supports the life you want.
Say hello
Have a question or an idea you’d like to explore? Send me a message.