I’m Pierre Sabbagh.
I help companies automate recurring work with AI. I build and test the tools with the teams who’ll use them.
Based in Montréal.
Founder experience
Builder, Operator, Mentor
I co-founded Roof AI in 2015 and grew it into a profitable software company. We build AI sales assistants for real estate brokerages and have worked with RE/MAX and HomeServices of America.
I also mentor early-stage founders on shaping an idea, finding product-market fit, going to market, and building the product.
I also build the tools I use every day. See what I built instead of bought →
How I work with your team.
- Choose a recurring task
Agree on what a better result would look like.
- Build into your workflow
Use the tools your team already has and decide where a person reviews the result.
- Test with your team
Try it on real work, check what changed, and adjust together.
Here’s a launch check. The campaign is scheduled, and the offer still needs a decision.
Launch brief · Thursday
Can the email go out?
- Marketing · Campaign calendarThu, 9 a.m. · Launch email scheduled
- Sales · CRMIntro discount quoted in two deals
- Finance · Pricing approvalsIntro discount · Approval pending
Plan · Check the schedule, what Sales promised, and whether Finance approved the offer.
- Marketing · Read the campaign calendar. The email is scheduled for Thursday at 9 a.m.
- Sales · Check the CRM. Two open deals include the intro discount.
- Finance · Check approvals. The discount still needs sign-off.
- Support · Search tickets. Draft answers to three billing questions for the FAQ.
Next step · Send the FAQ draft to Support for review and flag the pricing decision before the email goes out.
Have a recurring task in mind?
Tell me what keeps coming up and how your team handles it today.