← Selected Writing

The Biggest Lie Founders Tell Themselves

Confronting the truth about why we really become entrepreneurs.

As founders, we constantly lie to ourselves.

But the biggest lie of all?

"I'm doing it for my family."

Hey!! You and I both know that's bullsh*t.

Your family would be better off with a steady job that comes with benefits and all.

Yet, You chose to walk away. Why?

Because You want to launch Your own damn thing.

Be on Your own journey.

So, You're doing this for You!

Not for them.

Just own it.

And stop lying to yourself.

It took me a while, but I eventually did.

So? Do you need any more convincing?

Dispatches

New writing, sent when it's ready.

The website is the selected archive. Current notes and essays go out on Substack.

Read on Substack