← Selected Writing

If I Could Hit The Reset Button On My Startup Venture

The game plan for building a successful and profitable business.

If I could hit the reset button on my startup venture, here's what my new game plan would be:

  1. Exit the startup circus quickly:

    • Ditch the fundraising charade.
    • Stop dressing up my business as a fake unicorn.
    • Ignore the so-called mentors and advisors.
  2. Bootstrap with a vengeance:

    • Use our own funds.
    • Pour in the sweat equity.
    • Tap into government grants for the initial launch.
  3. Keep the team lean:

    • No early hires.
    • Outsource non-critical tasks.
    • Rely on the co-founding squad for the core functions.
  4. Rethink building products:

    • Abandon initial solutions I had in mind.
    • Don't write a single line of code.
    • Wait for # 5.
  5. Find and cherish 'The One Customer' who’s willing to:

    • Educate me on their business and pain points.
    • Identify the most critical challenges for quick wins.
    • Provide a landscape of existing solutions and their gaps.
    • Demystify their buying process.
  6. Develop and refine an MVP:

    • Work hand-in-hand with this customer.
    • Offer them a substantial lifetime discount.
    • Never offer my solution for free.
  7. Grow through referrals:

    • Leverage the first customer’s network.
    • Onboard their peers.
    • Learn and iterate with each new customer.
  8. Monetize from day one:

    • Generate revenues right out of the gate.
    • Scale sensibly and wisely. There's no rush.
    • Always stay below the break-even threshold.
  9. Maintain a lean, agile team:

    • Hire deliberately.
    • Focus on product development.
    • Handle sales myself, at least for the first year.
  10. Figure out the rest as I go.

Looking back, I realize the colossal amount of time and energy lost in the startup echo chamber was my biggest misstep.

Dispatches

New writing, sent when it's ready.

The website is the selected archive. Current notes and essays go out on Substack.

Read on Substack