The Unexpected Key To My Startup's Success
The key to my startup's success boils down to one simple thing I stumbled upon by pure chance.
It has nothing to do with ice baths, morning rituals, or intermittent fasting.
Instead, it's this:
- Building a relationship with a customer who taught me how to sell to them.
It sounds obvious, but it's not really.
The path to building a successful early-stage startup is long, messy, and devoid of reliable maps.
To navigate it, you need to:
- Articulate your customer's problem so it hits a nerve.
- Position your solution as the ultimate painkiller.
- Ensure your solution stands out in a crowded space.
- Understand how your customer buys solutions like yours.
- Pinpoint exactly what triggers your customer to make a purchase.
Sure, you could go at it alone, and your startup could die trying.
Or, you can find a customer who's willing to do it with you.
That way, you can:
- Cut your journey in half.
- Double your chances of success.
- Save money and some sanity along the way.
If you're on the quest for product-market fit, find that One Customer.
Cherish them not just as a client, but as a mentor, consultant, and your biggest ally.